MoEngage, the trusted cross-channel customer engagement platform serving over 1,350 brands, has unveiled its latest Email Benchmarks Report: Optimizing Email for 2025 and Beyond. This comprehensive report provides data-driven insights into the performance of over 17.3 billion marketing emails sent via the MoEngage platform. It enables brand marketers to evaluate their email campaigns against benchmarks for delivery rates, open rates, click-to-open rates (CTOR), conversion rates, and unsubscribe rates. Exploring the Power of Personalization in Emails The report delves deep into the effectiveness of different levels of email personalization, categorizing emails into: These types are compared against broadcast emails, which lack…
Author: TechNewsPub
In an era where retail media networks (RMNs) are racing to capture brand dollars, Hightouch, the leading composable customer data platform (CDP), has unveiled its groundbreaking self-service audience management platform, Hightouch for Offsite Media Networks. Developed in collaboration with Databricks, the renowned data and AI company, this innovative solution empowers retailers to build and activate AI-enhanced custom audiences across 50+ media channels, including demand-side platforms (DSPs), connected TV (CTV) platforms, and walled gardens. This partnership positions retailers to compete with major players like Amazon, Walmart Connect, and Roundel by offering a faster and more efficient way to monetize custom audiences.…
In the dynamic world of digital marketing, staying ahead requires innovative solutions that cater to ever-evolving search engine algorithms and user behaviors. EWR Digital, a renowned digital marketing agency, has unveiled its Structured Data Schema Markup Service as part of its Enterprise SEO offerings. This cutting-edge service aims to elevate search engine visibility for industry leaders and product-focused brands, ensuring they maintain a competitive edge in an increasingly saturated online marketplace. What is Structured Data Schema Markup? Structured data schema markup is a method of organizing website content in a way that search engines can easily understand. By integrating schema…
Lily AI, a retail technology pioneer specializing in AI-driven solutions, has launched the Winter 2025 version of its cutting-edge product attributes platform. This latest release introduces transformative features designed to revolutionize how retailers and brands manage their product catalogs, drive conversions, and optimize discoverability across traditional and emerging digital channels. The Winter 2025 release is particularly advantageous for performance marketers, offering dynamic intelligence tools to maximize Google ad spend. eCommerce teams can also leverage automated catalog enrichment at scale, ensuring enhanced sales for both first-party and third-party sellers. The Need for Advanced AI Solutions in Retail In today’s retail landscape,…
Domaine, the world’s largest Shopify design and development practice, has been awarded the prestigious title of Platinum Tier Partner in Shopify’s newly redefined Partner Program for 2025. This accolade cements Domaine’s position as a leader in the ecommerce landscape, recognizing its outstanding contributions and commitment to merchant success. What Does Platinum Tier Partnership Mean? Shopify’s Platinum Tier is the pinnacle of its Partner Program, reserved for global leaders in ecommerce who demonstrate exceptional performance, expertise, and dedication. This recognition signifies that Domaine has met Shopify’s highest benchmarks, including: Domaine now stands among the top-tier players in the Shopify ecosystem, alongside…
Comcast Technology Solutions (CTS), a division of Comcast focused on providing media and entertainment technology for advertisers, and Mediaocean, a key player in omnichannel advertising, have expanded their strategic partnership. This collaboration builds upon their successful previous integrations and is set to deliver a game-changing bi-directional integration between their platforms. Scheduled for release in Q2 2025, this integration promises to revolutionize the way agencies and brands manage creative traffic and distribution. A Revolutionary Bi-Directional Integration for Advertising The upcoming bi-directional integration between CTS and Mediaocean will allow agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast…
Swoop, a pioneer in AI-driven, data-powered omnichannel healthcare marketing, has taken a groundbreaking step in patient engagement by acquiring MyHealthTeam. This move positions Swoop to deepen its mission of transforming healthcare marketing through privacy-compliant, patient-centered connections between pharmaceutical brands, healthcare providers (HCPs), and patients. MyHealthTeam, known for creating one of the largest, most active opted-in patient social networks in the U.S., brings significant expertise in building trusted, condition-specific patient communities. Revolutionizing Patient-Centric Marketing The Power of Patient Communities The acquisition underscores Swoop’s commitment to patient-centric marketing. MyHealthTeam’s 62+ condition-specific communities provide patients with medically-approved resources and a platform for peer…
Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, has announced the launch of Roku Data Cloud. This innovative suite enables advertisers, agencies, and partners to access, analyze, and leverage Roku’s proprietary TV data seamlessly. As investments in TV streaming continue to soar, Roku Data Cloud addresses the growing need for accountability, transparency, and precision in planning, optimization, and measurement. What Is Roku Data Cloud? Roku Data Cloud serves as a comprehensive hub for advertisers and partners, offering unparalleled insights into viewership habits, preferences, and identities through Roku’s TV operating system (OS). By leveraging its clean room…
Ripley PR, the nation’s leading public relations agency specializing in home services and skilled trades industries, has been chosen as a Strategic Partner by Nexstar Network. Nexstar Network is a member-owned organization committed to driving business growth and development for home service businesses across the United States, Canada, and Australia. Ripley PR Joins Nexstar’s Strategic Partners Program Through this esteemed partnership, Ripley PR becomes a preferred public relations vendor for Nexstar’s expansive network of more than 1,000 members. These members represent residential HVAC, plumbing, and electrical trades, making the partnership a significant milestone for Ripley PR. Julian Scadden, president and…
Zenity, a trailblazer in Agentic AI security, has unveiled its innovative AI Security Posture Management (AISPM) solution, marking the first comprehensive platform designed to secure and govern AI skills built on Microsoft Fabric. This groundbreaking development empowers businesses to fully harness the potential of Microsoft Fabric while ensuring robust security and governance capabilities. Unlocking the Potential of Microsoft Fabric AI Skills Microsoft Fabric serves as a powerful platform for organizations to build and utilize AI skills that drive innovation and enhance operational efficiency. Its integration capabilities allow users to embed AI skills into tools like Microsoft 365 Copilot and custom-built…