Author: TechNewsPub

The cryptocurrency world can be an exciting but volatile space to navigate. For those new to crypto trading, it can be especially daunting to keep track of market trends and make informed decisions. That’s where AI trading bots come in. These intelligent tools can automate your trading strategies, removing the emotional element and potentially maximising efficiency. In this article, we’ll explore some of the top AI crypto trading bots available, highlighting their strengths and weaknesses to help you find the right one for your needs. Remember, this information is for educational purposes only and should not be considered financial advice.…

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Over 90% of digital content created today is estimated to be infringed within the first 24 hours. This startling statistic paints a grim picture of the state of intellectual property in the digital age. In a world where copying and sharing are as easy as a few clicks, protecting the rights of creators and ensuring they receive fair compensation for their work has become an uphill battle. With the rise of artificial intelligence (AI), the grey area gets grey-er. Voice and art imitations are becoming increasingly commonplace. Traditional IP systems are struggling to keep pace. Proving ownership, enforcing rights across…

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In recent years, influencer marketing has evolved into a powerful tool for brands looking to connect with their target audiences. With the rise of social media, influencers have become key players in shaping consumer opinions. However, as the digital landscape continues to shift, the integration of artificial intelligence (AI) is rapidly transforming influencer marketing. Famesters, a leading influencer marketing platform, recently released its AI in Influencer Marketing Report 2024, providing key insights into how AI is revolutionizing the way brands, agencies, and influencers interact. This report highlights critical trends, tools, and techniques that will shape the future of influencer marketing,…

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In the rapidly evolving world of social media marketing, Emplifi has set a new benchmark. As a leading customer engagement platform, Emplifi announced that its clients consistently outperform competitors across various social media platforms. On average, Emplifi clients achieve 1.5 times more interactions than those using other platforms, with retail brands experiencing even higher engagement, boasting twice as many interactions compared to other sectors. Exceptional Results for Retail Clients Retail clients have been particularly successful, achieving remarkable growth in social media metrics. In 2024 alone, Emplifi’s retail customers have: These impressive results highlight Emplifi’s effectiveness in helping retail brands connect…

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LivePerson (Nasdaq: LPSN), a global leader in digital-first customer conversations, has announced the launch of the LivePerson Community, a customer-centric platform designed to empower brands by maximizing the value of LivePerson’s renowned customer conversation tools. This new hub fosters collaboration and growth across the company’s global customer base, helping businesses transform their contact centers into efficient, digital-first customer experience hubs. A Community Built for Customers’ Needs Recognizing the need for a space where customers can share insights, brainstorm new ideas, and access expert resources, Kevin Meeks, Chief Customer Officer at LivePerson, emphasized that the community is specifically designed to cater…

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In the digital age, data-driven marketing has become a cornerstone for businesses looking to optimize their strategies and connect more effectively with customers. However, as an exclusive survey by BlueConic reveals, many companies face significant hurdles in fully realizing the potential of data-driven marketing. Unrealistic technical demands and inadequate technology infrastructures are among the primary challenges stifling progress in this area. The Promise and Pitfalls of Data-Driven Marketing Data-driven marketing, in its ideal form, allows companies to tailor their strategies based on precise insights gathered from consumer behavior, preferences, and trends. By harnessing this data, businesses can create more personalized…

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In today’s increasingly digital retail environment, fraud prevention is more critical than ever. Retailers face a myriad of challenges, from identity theft to chargebacks, all of which can erode consumer trust and hurt profitability. In response to these growing threats, ClearSale, a global leader in fraud prevention, has unveiled its new product portfolio designed to provide retailers with cutting-edge tools to combat fraud. Understanding the Retail Fraud Landscape Retail fraud has evolved alongside the rapid expansion of e-commerce. As online shopping continues to grow, so do the opportunities for fraudsters. Retailers must navigate a complex landscape that includes card-not-present (CNP)…

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Introduction In a world rapidly advancing toward artificial intelligence (AI), the security of generative AI applications has become a significant concern. The rise of AI-driven solutions has opened new avenues for innovation, but it also introduces potential vulnerabilities that can be exploited by cybercriminals. Cequence, a leader in API security, has responded to this growing challenge by unveiling the industry’s first and only API security testing suite designed specifically for generative AI applications. This groundbreaking innovation promises to redefine how organizations protect their AI-driven systems from emerging threats. Understanding the Need for API Security in AI Application Programming Interfaces (APIs)…

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In the rapidly evolving world of digital marketing, staying ahead of the competition requires innovative tools and solutions. Vrtly, a pioneer in immersive technology, has once again disrupted the market with the introduction of Vrtly Ad Manager. This cutting-edge platform is set to revolutionize how businesses manage and optimize their digital advertising campaigns, offering unprecedented control, efficiency, and scalability. The Evolution of Digital Advertising Digital advertising has come a long way from its early days of simple banner ads and basic metrics. Today’s landscape is dominated by sophisticated targeting algorithms, real-time bidding, and a diverse array of ad formats across…

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In an era where regulatory demands and financial risks are at an all-time high, organizations are increasingly turning to innovative technologies and partnerships to stay ahead. The recent collaboration between FullCircl, a leading customer lifecycle intelligence provider, and LSEG (London Stock Exchange Group) Risk Intelligence marks a significant step forward in enhancing risk management capabilities for businesses. This partnership aims to deliver advanced, data-driven solutions to help companies navigate the complexities of modern financial risks and regulatory compliance. The Strategic Importance of the Partnership The partnership between FullCircl and LSEG Risk Intelligence is a strategic move that reflects the growing…

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