RedTrack, a leading provider of analytics and media buying automation solutions for e-com and DTC brands, is pleased to announce the release of its Customer Journey Reporting report. This exciting solution aims to unlock full-funnel visibility for advertisers who invest in multiple advertising channels and struggle to attribute revenue results to the appropriate channels, campaigns or ads.
Understanding the customer journey is essential to the success of an e-commerce business today. RedTrack customer journey reports offer a comprehensive view of each customer’s interaction with your online store, from the first click on an ad to a successful purchase.
By analyzing a customer’s path to a conversion event, advertisers can make data-driven decisions to optimize their marketing campaigns.
Customer Journey reporting is not the only feature developed by the RedTrack team that contributes to effective e-commerce advertising.
It becomes a new addition to the RedTrack platform that e-commerce and affiliate media buyers use for its advanced set of ad tracking and conversion attribution tools:
- Real-time ad spend sync with all major channels, including Meta, Google, YouTube, and Bing, via built-in API connections;
- Revenue synchronisation with Shopify, WooCommerce, Magento, and other e-commerce systems is 100% correct.
- Ad management directly from the RedTrack UI, as well as advanced automation rules that assist reduce ad waste and boost ROAS.
The introduction of the Customer Journey report is one of the important steps that will make RedTrack a complete solution for e-commerce advertisers, enabling them to make key decisions and actions via one platform.
Vlad Zhovtenko, CEO and co-founder of RedTrack, comments: “RedTrack team is driven by the vision to reduce the number of screens and UIs media-buyers have to juggle in their daily operations. The combination of robust reporting, full-funnel visibility, and built-in ad management automation brings us closer to our mission.”
RedTrack’s Customer Journey Reporting is included with all e-commerce subscriptions. Take advantage of an early Black Friday sale to get the greatest value. This promotion is designed to assist e-commerce advertisers in setting up reliable analytics and automation before the holiday rush begins.