Optimove, the first Customer-Led Marketing Platform, today announced a new strategic alliance with Publicis Sapient, a digital business transformation organisation. Through AI-led, customer-centric, personalised customer marketing tactics at scale, the cooperation will improve and elevate our clients’ retention marketing and business performance.
Publicis Sapient is at the forefront of assisting businesses in improving customer-centricity by guiding customers through a comprehensive digital business transformation process that alters how an organisation thinks, organises, operates, and behaves. The goal of this reviving corporate transformation is to maximise the possibilities of technology and data while improving client experiences.
As part of the agreement, joint clients will use Optimove’s all-in-one Customer-Led Marketing platform to continuously boost customer loyalty. consumer-Led Marketing, which begins with the consumer rather than a product or service, has been shown to enhance brands’ customer lifetime value by 33% on average.
Clients that work together obtain critical capabilities:
- In-depth consumer insights: With access to unified customer data, they can construct as many innovative client categories as they want without relying on other departments.
- Smart Orchestration: By merging AI with business principles for smart multichannel orchestration, brands are liberated from manually mapping every customer journey.
- Scientific multi-touch marketing attribution: With real multi-touch marketing attribution, brands can quantify the incremental impact of each message along the customer journey.
- Personalization at Scale: With seamless and scalable technologies, brands can personalise the audience, channel, and content levels of each marketing communication
.”Publicis Sapient consistently stands out as the preferred choice for leading brands across many industries when it comes to marketing, commerce, and omnichannel strategies.” This collaboration enables joint clients to use sophisticated Customer-Led Marketing strategies that begin with the customer rather than a product or service,” said Erik Holt, Optimove’s VP of Global Ecosystem. “We are ecstatic about this collaboration and the opportunity to create solutions that facilitate client transformation and elevate marketing outcomes, ensuring clients consistently perform at the highest levels.”
“Optimove has demonstrated remarkable innovation in predictive analytics and machine learning models, which we are ready to use to improve our clients’ retention and loyalty strategies,” stated Jon Panella, Group Vice President, Commerce Practise at Publicis Sapient. “The synergies we’ve discovered by combining various components for comprehensive customer marketing and personalised experiences will enable our clients to rapidly scale while maintaining agility and flexibility.”