Primis, is the premier Video Discovery platform for worldwide publishers and the owners of Sellers. guide has announced the addition of Edit Mode to Sellers. guide’s Analysis Page. The addition of this new feature to the free automatic ads.txt management tool will allow publishers to change their ads.txt file immediately from the domain analysis results page. The freshly changed file can then be downloaded and used exactly as is.
The Edit Mode will help publishers by highlighting lines that contain errors or should be removed, allowing them to observe their vendors. guide Transparency Score to improve in real-time and protect their revenue from hidden or misrepresented vendors. This new function joins other ads.txt editing and administration tools on the Sellers. guide website, such as the Wizard, which debuted in January 2022. The Wizard is intended to completely rebuild ads.txt files, whilst Edit Mode can handle more specific issues on a per-category basis. The inclusion of this feature to the Analysis Page ultimately advances Sellers. guide’s aim of improving the ads.txt management process for all publishers and increasing transparency in the ad tech supply chain.
“Our team is constantly in communication with our publisher partners so that we can better understand their pain points and come up with solutions to address these complexities,” Lior Shvo, Managing Director of Sellers. guide, added. “We want publishers to understand that gaining control of their inventory does not have to be a difficult task.” The Edit Mode is a new built-in ads.txt maintenance tool that gives publishers control over their files.”