Nativo, the platform that enables brands to harness the power of content to engage and influence their audiences, has announced its membership in the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), a coalition of entities from across the marketing ecosystem that prioritizes diverse consumers and market equity.
AIMM was founded to develop a movement that represents an accepting world by appreciating differences and emphasizing human values that link us. They support their objective by focusing on data transparency and minority-owned media, and they actively endeavor to guarantee that the multicultural ecosystem is empowered to achieve growth decisions. They are also committed to expanding visibility and availability for brands and agencies to invest in and build Multicultural and Inclusive Owned Media in order to help them plan and measure fair investments commensurate with potential.
Nativo is also pleased to announce the addition of three team members to AIMM action committees. Mark Putrus, Chief People Officer at Nativo, has joined the Diversity, Equity, and Inclusion committee; Aliya Do, Lead Manager of brand Strategy, has joined the Modern Marketing committee; and Greg Friend, Vice President, Data Analytics, has joined AIMM’s Data, Measurements, and Insights committee.
“We commend ANA for their outstanding efforts with the AIMM initiative,” said Mark Putrus, Nativo’s Chief People Officer. “At Nativo, we believe in the power of diversity, inclusion, and belonging.” Recognizing and valuing other points of view propels innovation. Our missions are closely aligned because we prioritize representation, and as a minority-owned firm, we’re happy to support ANA in their efforts.”
Nativo strives to represent the diversity of the target populations with which brands and publishers want to interact, and it takes pleasure in having a diverse and inclusive workplace that fosters innovation, engagement, and a sense of belonging. As more organizations implement supplier diversity programs, Nativo’s inclusion in the AIMM network ensures that it is available to advertisers, agencies, and publishers looking for partnerships with diverse suppliers.