MediaGo Partners with Campaign Management Platform TheOptimizer.io to Enhance Advertising Efficiency

Baidu Global Business Unit’s MediaGo, a deep learning-based intelligent advertising platform, has announced cooperation and integration with TheOptimizer.io, a leading campaign management platform (CMP) in the native and social advertising sectors. This partnership offers advertisers a consolidated solution for streamlining the control and management of all accounts and campaigns on a single platform.

Users of TheOptimizer.io can now access MediaGo’s high-quality ad inventory on major media sites and platforms such as MSN, Xandr, and Yahoo. The MediaGo platform, which is powered by deep learning technology, provides organizations with optimal bidding options and maximizes performance.

Similarly, thanks to the platform’s automation engine, MediaGo users can optimize campaign performance and scale profitability while drastically reducing time spent on campaign management. Automation, Report Generation, Trend Identification, Campaign Creation, and Creative Hub are some of the key characteristics.

“Our collaboration brings together MediaGo’s deep learning capabilities and premium ad inventory with TheOptimizer.io’s exceptional CMP features, which provide significant benefits to advertisers,” said Rena Ren, Americas Regional Director of Baidu Global Business Unit. “This integration empowers advertisers with a unified solution that allows them to effortlessly oversee and manage their campaigns and accounts all in one place.”

“We are excited to join forces with MediaGo to further enhance the capabilities and efficiencies that advertisers can achieve,” stated TheOptimizer CEO Ervin Hoxha. “This collaboration is a testament to our shared commitment to empowering advertisers with creative solutions that maximize results.”