Fullpath, the automotive industry’s leading Customer Data & Experience Platform (CDXP), is pleased to announce its involvement in Subaru’s Certified Search Advertising Programme, which will improve the digital experience for Subaru dealership networks. Subaru dealers can now receive SAF money when they join Fullpath. Fullpath can collaborate with Subaru and T1 Strategies and Keywords thanks to the Certified Search Programme. Fullpath also provides a Digital Advertising solution that leverages connected, first-party dealership data to turbocharge search, social, and display advertising campaigns at scale with hundreds of tailored adverts.
Subaru’s Certified Search and Digital Programme is intended to provide dealerships with cutting-edge digital tools and technologies to help them streamline operations, improve customer interaction, and drive sales growth. Fullpath’s involvement in this programme demonstrates the company’s dedication to revolutionising the automobile sector by providing cutting-edge digital solutions.
Fullpath’s Search and Digital Advertising solutions for Subaru dealerships contain the following key features:
- Coordination of search strategy with Tier 1 Subaru: Allows Subaru shops to focus on targeted messages and optimises Tier 3 search advertising to avoid keyword overlaps with Subaru Tier 1.
- Fullpath develops and publishes advertisements across Google search and display, as well as social networks, targeting in-market shoppers and attracting new traffic with highly targeted ads.
- Data integration: Fullpath uses data sources from dealerships such as website analytics, CRM, and DMS to build hyper-relevant audiences for each ad campaign.
- Invoca advertising integration: If your dealership employs Invoca for call monitoring, Fullpath will leverage the call transcription data for advertising targeting and optimisation, an industry first.
Aharon Horwitz, CEO of Fullpath, stated his excitement about the new collaboration, saying, “We’re thrilled to be partnering with Subaru to continue to bring the future of data management and automotive marketing to tier 3 dealerships.” At Fullpath, we are committed to continuous innovation on the part of our retailer clients, and this relationship takes us even closer to our aim of enabling retailers to function on the same level as retail giants by providing the most effective AI-powered marketing technology on the market.”
This relationship represents a critical step forward for Fullpath and Subaru as they collaborate to build the future of automotive sales. Subaru dealerships will be more positioned to satisfy the evolving needs of today’s tech-savvy consumers if they embrace digital transformation.