FMG, a major SaaS firm specializing in marketing content, automation, and websites for financial advisors, has unveiled an improved premium website design solution that allows financial advisors greater customization and freedom. The redesigned premium service offers advisers a customized website creation process, a wide range of design options, and specialized support from FMG’s website team.
“We know every advisor’s brand is unique, so their website should be too,” said Susan Theder, Chief Marketing Officer at FMG. “Our enhanced premium website design service gives advisors an unparalleled level of design expertise so we can collaborate to build a stunning website aligned with their business goals and brand style.”
The following are some of the key advantages of FMG’s premium website design service:
- An entirely unique website design that reflects the advisor’s unique brand.
- Three distinct website design concepts are available for consideration.
- Collaboration with FMG’s website design experts on a hands-on basis
- The ability to fine-tune the design and arrangement
- Continuous compliance review and launch assistance
The premium website design process walks an adviser through three stages: research and alignment, design collaboration, development, and launch:
Phase 1 – Discovery and Alignment: Through an in-depth brand questionnaire and evaluation, FMG learns about the advisor’s brand objectives, from which designers generate three tailored design concepts.
Phase 2 – Development: FMG and the advisor work together to choose the design components that are best suited to the adviser’s goals, personality, and brand. Copywriters are hired to help bring the brand’s message to life. FMG submits the website for compliance review once it has been completed.
Phase 3 – Launch: FMG trains the advisor on ongoing website maintenance, launches it, and provides ongoing assistance.
“Websites are perhaps the most important marketing tool for a financial advisor, serving as the firm’s digital first impression.” “Our premium service is the ideal solution for advisors seeking a beautiful, one-of-a-kind website that showcases their distinct identity,” Theder said. “We handle everything from creative concept to launch, making it easy for advisors to get a website that perfectly brings their brand to life.”
“I take immense pride in ensuring that each website we create is infused with the latest design best practices and functionality to fully support our advisors’ branding and business objectives,” said Brad Davis, FMG’s Head of Website Design. “Thanks to the high level of collaboration in our premium website design process, we’re able to incorporate cutting-edge features and customization that truly brings out the unique essence of our advisors’ brands online.”
This upgraded product exemplifies FMG’s ongoing aim to provide industry-leading marketing solutions to advisers in order to keep them ahead of the competition.