Comscore, a trusted global partner for media planning, trading and evaluation, announced the addition of social metrics to its Multi-Platform Media Metrix suite, which provides a deduplicated view of audiences across desktop, mobile and social, enabling publishers and brands to measure their total digital population.
Comscore’s new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the total reach of their properties for partners to transact, providing a complete picture of digital audiences.
“We are extremely proud of the size of our highly engaged social media audiences.” “We’re excited to finally be able to show a comprehensive view of our readership, regardless of where they consume our content,” said Wesley Bonner, SVP Marketing & Audience Development at Bustle Digital Group.
“Buzzfeed has built significant scale both on our properties and off-site across all major social platforms…and Comscore’s Social Incremental reporting will allow us to demonstrate how we can deliver strong value to our partners both on our own sites as well as now through our social giant. reach,” Jörn Rose, Director of Analytics for Platform Growth at BuzzFeed, said in a press release.
“iHeart is thrilled to include social media fans in our Comscore audience because they are among our most important and fastest-growing audiences,” said Conal Byrne, CEO of iHeartMedia’s Digital Audio Group. “Also, notably, the scale of this social media audience is totally unique to iHeartMedia in the audio space: We are the only audio company in the country with this massive, engaged audience across all social platforms – driving home the fact that we are a companionship company like none other.”
Comscore is redefining the audience measurement landscape with this release. “Comscore’s methodology leverages data with precision and discovers cross-platform interconnections, allowing us to deliver unique reach metrics that now include social,” said Greg Dale, Comscore’s COO. “It’s a solution that’s only possible because of the massive size of Comscore’s proprietary digital dashboard.” Our Social Incremental methodology, which is privacy first by design, enables publishers with a strong social presence to capture and monetize the full value of their deduplicated audience across their entire footprint.”
To inform decision-making, brands, agencies, and publishers can use these extensive metrics for audience overlap analysis, total audience reach, deduplicated social reach, and customer-centric reporting.
Comscore’s Digital Industry Rankings will now include Social traffic for entities that have worked with Comscore to activate this full measurement.