Introduction
Koddi, a prominent player in retail and commerce media technology, recently announced a strategic partnership with Grubhub. This collaboration aims to expand Grubhub’s marketing platform, providing merchants with advanced advertising tools and capabilities designed to optimize performance and boost revenue. By integrating Koddi’s advanced media technology, Grubhub merchants can enjoy pre-checkout ad features and automated optimization, allowing for a seamless and effective ad management experience.
Expanding Grubhub’s Ad Capabilities with Koddi’s Advanced Media Technology
Through this partnership, Grubhub merchants gain access to a suite of advertising tools, including bid automation, advanced targeting, and comprehensive performance reporting. Koddi’s commerce media platform allows merchants to fine-tune budgets, bids, and targeting strategies, enabling real-time optimization for improved return on ad spend (ROAS).
Enhanced Pre-Checkout Advertising Tools
Koddi’s technology enables Grubhub merchants to leverage various pre-checkout advertising features:
- Bid Automation: Automated bid adjustments help maximize ad visibility while ensuring cost-effectiveness, allowing merchants to stay competitive in dynamic market conditions.
- Advanced Targeting: Merchants can reach specific audience segments based on behaviors, preferences, and demographics. Koddi’s technology supports over 10 audience parameters, providing millions of targeting combinations to cater to new, returning, and lapsed customers.
- Granular Performance Reporting: Merchants receive insights into metrics such as share of voice, time live, and ROAS by audience segment. This enables more data-driven decisions, giving merchants a clearer understanding of their ad performance.
User-Friendly Campaign Creation and Reporting
Koddi’s intuitive interface simplifies campaign creation and management, allowing merchants to self-serve their ad campaigns and monitor performance in real time. This user-friendly setup lets merchants view detailed metrics, including CTR, CVR, and ROAS, helping them adjust their strategies promptly.
“Grubhub is a valuable marketing channel for merchants to grow their sales and reach our tens of millions of customers. We’re excited to expand the services we provide our partners to include greater advertising capabilities,” said Adam Krueger, Director of Merchant Ads and Engagement at Grubhub. “With ads, merchants can get in front of customers at critical moments of purchase intent to boost sales and achieve their business goals. Koddi’s tailored advertising solution has already resulted in our partners seeing higher conversions from impressions to sales.”
Data-Driven Ad Optimization with Koddi’s Technology
Koddi’s technology leverages first-party data to ensure customers are presented with relevant ad content. With a data-driven approach, Grubhub merchants can engage customers with targeted ads based on behaviors and preferences, increasing engagement and conversion rates. Key features include:
- Personalized Ad Placements: Koddi’s technology considers customer preferences to display highly relevant ads, which increases ad effectiveness.
- Audience Segmentation and Targeting: Merchants can customize ad targeting based on multiple parameters, allowing them to reach the right audience with precision.
Improving Key Performance Metrics
Koddi’s technology is built to enhance Grubhub’s merchant performance across several vital metrics. By using automated optimization and dynamic targeting, Koddi’s technology drives higher ROAS, CTR, and CVR. This partnership’s goal is to ensure merchants can achieve better engagement and conversions on their ad investments.
“Grubhub is a pioneer in online delivery that has centered its business around innovation to continually improve its customer and partner experiences,” said Nicholas Ward, Co-Founder and President of Koddi. “From the beginning of our partnership, it was essential that Grubhub provide real value to its customers and extensive network of merchants, and that’s exactly what we have achieved together. Over the past few months, we’ve worked alongside the Grubhub team to roll out some of our most advanced and innovative features, including new incrementality metrics to better understand advertising’s impact on spend and how to proactively optimize it.”
Testing and Innovation: The Path to Optimal Ad Performance
Koddi and Grubhub are committed to innovation and testing new features to maximize ad performance. The partnership is centered on continuous improvement and regularly implements new placements and features to enhance merchant ads’ impact. This ongoing testing ensures that merchants can optimize their campaigns for the highest potential returns and stay aligned with customer needs.
Koddi’s Role in the Growing Commerce Media Landscape
Koddi is a trusted name among the top ten commerce media networks globally, empowering retailers, marketplaces, online travel agencies, and other major enterprises. With Koddi’s focus on driving demand and inventory optimization, this partnership with Grubhub represents a step toward leveraging the $100 billion commerce media market.
Koddi’s solutions address the increasing demand for precise, high-performing commerce media tools across various industries, helping companies generate additional revenue streams through advanced ad capabilities. As Koddi continues to roll out new offerings, its focus remains on generating demand and optimizing inventory, providing merchants with valuable tools to grow their businesses.
Conclusion
The Koddi-Grubhub partnership exemplifies how collaboration and innovative technology can transform advertising capabilities. By integrating Koddi’s commerce media technology, Grubhub has empowered its merchants with advanced tools that optimize ad spend, provide rich audience insights, and improve campaign performance. With this partnership, Grubhub merchants can effectively reach their target audiences, driving higher engagement and achieving measurable business goals.
As commerce media continues to evolve, partnerships like that of Koddi and Grubhub are crucial in unlocking new growth opportunities for businesses. Through continuous improvement and a commitment to meeting merchants’ needs, this partnership sets a strong foundation for success in an increasingly competitive digital advertising landscape.