WebMD Ignite, a comprehensive growth partner for healthcare organizations, has announced two new high-performance solutions designed to enhance healthcare provider (HCP) growth: the Ignite Provider Suite Analytics Module and Referral Growth Targeting. These new solutions augment WebMD Ignite’s existing suite of HCP applications, which include advanced analytics, HCP targeting capabilities, omnichannel activation services, and referral-lift measurement, making it the most comprehensive offering in the healthcare industry.
Hospitals and health systems face significant revenue pressures, making the control and improvement of patient leakage crucial for closing financial gaps. WebMD Ignite addresses these issues by enabling healthcare organizations to reach unique audience segments down to the NPI level. By combining powerful referral analytics and referral-lift measurement tools with the ability to activate strategies via omnichannel targeting and programmatic capabilities, these solutions help healthcare marketers generate actionable intelligence and create campaigns based on deep insights to enhance network integrity.
“Driving referral volume requires more than just data analytics. Provider organizations need the ability to identify and reach their target audiences wherever they are, along with advanced measurement tools to adjust and refine their strategies. This is what makes WebMD Ignite the preferred growth partner,” said Ann Bilyew, EVP, Health and President, Healthcare Solutions Group, WebMD/Internet Brands. “After years of development, we’ve assembled unique assets and engineered the industry’s only end-to-end suite of technologies and services to help providers target and engage the right provider audience segments at the right time.”
The two new solutions in WebMD Ignite’s comprehensive referral-growth offering include:
Ignite Provider Suite Analytics Module:
This powerful data and analytics platform enables marketing and business intelligence teams to develop strategic market and referral growth initiatives. It deeply analyzes referral patterns, identifying specific providers and service lines with growth opportunities. The module transforms rich claims data into robust analytics, answers critical market questions about provider referral loyalty and competitive footprint, and supplies actionable intelligence for creating strategies that engage providers.
Referral Growth Targeting:
This solution helps healthcare organizations target the right provider at the right time to improve provider relationships and referral volume. Building on existing HCP targeting, this enhanced capability eliminates guesswork by utilizing a sophisticated provider audience model that identifies healthcare providers with a high propensity to refer into specific service lines. Leveraging first- and third-party data from sources including verified Medscape members and WebMD Ignite’s in-house demand-side platform (DSP), results can be used by provider organizations to optimize their referral campaigns. With features like geo-targeting, Referral Growth Targeting seamlessly integrates with the strategic roadmap provided by the Provider Suite Analytics Module.
WebMD Ignite now collaborates with 95 percent of the top 40 health systems in the United States. The company offers a wide range of support for various healthcare organizations, all designed to create seamless health experiences that engage, optimize outcomes, and build lifetime value. WebMD Ignite has also been enhanced following WebMD Corp’s acquisition of Healthwise’s operating assets, significantly expanding its content, technology, data, and AI capabilities.