Introduction: Transforming Retail Media with Rokt and Skip Partnership
Rokt, a top ecommerce company specializing in machine learning and AI, has recently partnered with Skip, Canada’s prominent homegrown delivery network, to enhance retail media within the Skip app. This collaboration allows advertisers to target Skip’s extensive customer base with relevant and timely messaging at key moments of engagement, making the shopping and delivery experience more valuable for users and advertisers alike. Through this partnership, Rokt aims to deliver an innovative retail media experience, utilizing its AI-powered platform to drive customer engagement and support brands in reaching their target audience within Canada.
What the Rokt and Skip Partnership Brings to Retail Media
The collaboration between Rokt and Skip promises to reshape retail media by introducing a dynamic advertising experience that benefits advertisers and users alike. Here’s how this partnership works:
- Enhanced Customer Engagement: By embedding targeted ads within the Skip app, such as on order confirmation and order tracking pages, Rokt enables advertisers to reach customers at moments when they are most likely to engage. These highly relevant, non-intrusive ad placements help increase the potential for user conversions.
- Opportunities for Diverse Advertisers: The partnership allows both endemic (food and delivery-focused) and non-endemic (other relevant sectors) brands to connect with Skip’s expansive audience of millions of users. This variety makes it possible for businesses from a range of industries to tap into the Skip user base and present meaningful content.
- Revenue Potential for Skip: By integrating Rokt’s global advertising network, Skip not only enriches its customer experience but also unlocks a new revenue stream. This expansion demonstrates Skip’s commitment to enhancing customer value while driving business growth.
The Reach of Skip and Rokt’s Collective Audience
Skip has a robust presence in Canada, serving more than 50,000 restaurants, retailers, and convenience stores nationwide. Its platform is accessible in over 480 cities and towns across Canada, with over 25 new cities added to its network this year alone. By incorporating Rokt’s technology, Skip is now positioned to make its platform even more engaging for its users and attractive for advertisers. This strategic partnership will enable advertisers within the Rokt Ads network to reach users on one of Canada’s most popular delivery platforms, creating valuable touchpoints that drive brand awareness and engagement.
Driving Customer Engagement through Machine Learning and AI
Rokt’s machine learning and AI-driven technology is designed to optimize the shopping experience, offering highly personalized messages that align with each customer’s preferences and behavior. The platform’s focus on customer-centric, data-driven insights allows Skip’s app to deliver relevant content that resonates with users. Through this collaboration, advertisers in the Rokt network gain the advantage of presenting curated messages based on user data, enhancing the likelihood of conversions and creating a seamless, enjoyable experience.
Tim Crouch, Vice President of Strategic Partnerships at Rokt, shared his enthusiasm for the partnership: “We’re delighted to partner with Skip and provide additional value to their customers in the transaction moment. This partnership significantly extends the reach of Rokt’s network of advertisers.”
Empowering Merchants with First-Party Data for Better Customer Control
Rokt empowers ecommerce businesses with more than 4.6 billion transactions annually by providing them with tools to leverage their first-party data. This control enables merchants to manage and optimize the content presented to customers at crucial moments. With a focus on protecting user data and offering a personalized experience, Rokt’s platform helps businesses build trust with customers while driving engagement and conversions.
Jamie Gowryluk, Director of Operations and Ancillary Revenue at Skip, expressed his excitement for the enhanced customer experience the partnership will provide: “At Skip, we’re always looking for ways to enhance the customer experience and drive even more convenience. Our partnership with Rokt expands our retail media offering, allowing us to seamlessly deliver relevant content to our customers, connecting them with brands they love and adding even more value to their ordering experience.”
What This Partnership Means for Canadian Users and Brands
For Canadian users, the Rokt-Skip partnership enhances the delivery experience with targeted, useful content that adds value to each order. Advertisers, on the other hand, can gain access to Skip’s extensive user base, using strategically placed ad content to reach customers when they are highly engaged. Here’s a breakdown of the advantages:
- Users: Enjoy a more personalized ordering experience where ads are thoughtfully tailored to their interests and displayed only during key moments, like after order confirmations.
- Advertisers: Gain access to a captive audience with increased conversion potential, thanks to Rokt’s powerful AI-driven personalization capabilities.
- Skip: Benefits from increased revenue streams while delivering a more robust, satisfying experience to its users.
How This Partnership Stands Out in the Canadian Market
In an increasingly competitive digital marketplace, the Rokt and Skip partnership stands out due to its seamless blend of technology, customer focus, and market reach. By enabling AI-powered advertising in the Skip app, this partnership brings new value to Canadian ecommerce and demonstrates a forward-thinking approach to digital engagement.
With a national reach and a user-first mindset, Skip’s collaboration with Rokt sets a new standard for retail media in Canada. The ability for advertisers to leverage first-party data to create meaningful, relevant touchpoints ensures that customers receive a personalized experience without compromising their privacy.
Conclusion: A Win-Win for Canadian Customers and Advertisers
The Rokt-Skip partnership signifies an exciting advancement in Canada’s ecommerce landscape. For customers, this means an enhanced, more tailored ordering experience. For advertisers, it represents a powerful opportunity to engage a broad, receptive audience through strategically placed content. By integrating Rokt’s AI-driven technology, Skip is not only adding value to its app but also empowering advertisers to connect with Canadian users in a more personalized and effective way.
With continued growth in Canadian cities and a commitment to innovation, the Rokt-Skip partnership highlights the potential for retail media to evolve into a more engaging and beneficial experience for everyone involved.