Lily AI, a retail technology pioneer specializing in AI-driven solutions, has launched the Winter 2025 version of its cutting-edge product attributes platform. This latest release introduces transformative features designed to revolutionize how retailers and brands manage their product catalogs, drive conversions, and optimize discoverability across traditional and emerging digital channels.
The Winter 2025 release is particularly advantageous for performance marketers, offering dynamic intelligence tools to maximize Google ad spend. eCommerce teams can also leverage automated catalog enrichment at scale, ensuring enhanced sales for both first-party and third-party sellers.
The Need for Advanced AI Solutions in Retail
In today’s retail landscape, consumer expectations are evolving rapidly. Shoppers demand personalized experiences, intuitive search options, and seamless navigation through product catalogs. Lily AI is addressing these challenges by delivering a platform that not only meets but exceeds industry demands.
Purva Gupta, Co-founder and CEO of Lily AI, remarked:
“At this time of year, we all read the same clickbait article titles written by prognosticators who make bold claims: ‘Search is Dead!’, ‘The Retail Apocalypse is Here!’, or ‘AI is Killing Jobs!’ I take a different view — for as long as consumers seek to create their own unique sense of style and for as long as discovery is a part of that process, retail will win and search will endure.”
Gupta’s insights reflect the transformative potential of retail AI solutions like Lily AI’s platform.
Winter 2025 Release Highlights
Lily AI’s Winter 2025 release brings several innovative features tailored to optimize product discoverability and enhance marketing performance. Here’s a detailed look at the key advancements:
1. AI Performance Marketer for Google Ads
This feature empowers performance marketers to significantly improve Google Ads metrics, including:
- Quality Score: Boost ad relevance by integrating dynamic AI-generated content into Google Merchant Center (GMC) and eCommerce platforms.
- Ad Rank: Enhance visibility through search-optimized, natural language content.
- Win Rates: Drive better campaign performance with precise and relevant product descriptions.
2. Team Efficiency and Productivity
Retail teams can now streamline their product setup processes using advanced automation tools. Key benefits include:
- Automatic population of attributes, contextual tags, and descriptive phrases.
- Reduction in manual input and errors.
- Seamless taxonomy alignment for better product categorization.
- Faster creation of rich, comprehensive product records.
3. Marketplace Optimization
For brands operating in marketplace ecosystems, this feature delivers:
- Scalable and accurate product data for third-party sellers.
- Unified first-party and third-party data reporting for a cohesive shopping experience.
- Improved seller success through robust analytics and streamlined processes.
4. AI-Driven Dynamic Intelligence
Lily AI’s platform continuously analyzes search behavior, providing:
- Real-time decoding of consumer intent.
- Dynamic feedback loops for optimizing platform-specific product data.
- Enhanced discoverability through up-to-the-minute consumer terminology.
These features ensure that retailers remain competitive in an ever-changing digital environment.
Transforming Retail Through AI-Powered Solutions
The launch of this platform coincides with a pivotal moment in retail innovation. Lily AI’s President, Ahmed Naiam, shared his excitement about the platform’s impact:
“We’re excited to showcase our newest product developments as part of NRF’s 2025 Innovators special exhibition. It’s an honor to be selected as one of the top 50 retail tech innovators making a real impact on the way retailers sell and consumers shop.”
The Winter 2025 release reaffirms Lily AI’s commitment to helping retailers and brands harness the power of AI for:
- Optimized ad performance: Maximize returns on Google ad spend.
- Enhanced shopping experiences: Create seamless, personalized discovery journeys for customers.
- Streamlined operations: Improve productivity through automation and accurate data management.
Lily AI at NRF 2025: Experience the Innovation
Retail professionals and tech enthusiasts can witness the transformative power of Lily AI’s platform at the 2025 NRF Big Show. The event will take place at the Javits Center in New York from January 12–14, 2025.
Visit Lily AI at Booth #8101 in the Innovators Showcase to explore how the platform is redefining Google advertising for retail and enhancing shopping search and discovery.
Why Lily AI Stands Out
With its innovative approach, Lily AI addresses some of the most pressing challenges in retail:
- Personalization: Tailors product data to meet unique consumer needs.
- Scalability: Enables seamless catalog enrichment across extensive inventories.
- Efficiency: Reduces manual labor while improving accuracy and speed.
- Market Competitiveness: Empowers retailers to stay ahead by optimizing performance across all digital touchpoints.
Driving Retail Success in 2025 and Beyond
The Winter 2025 release of Lily AI’s product attributes platform is a game-changer for the retail industry. By combining AI-driven intelligence with robust automation, Lily AI empowers brands to deliver better customer experiences, optimize ad performance, and streamline operations.
As the retail sector continues to evolve, Lily AI is poised to play a pivotal role in shaping its future. Don’t miss the opportunity to explore this groundbreaking technology at NRF 2025 and discover how it can transform your retail operations.