Shoppable has released the Shoppable® Checkout API™ to the public as a full production launch. This turnkey solution is designed to reduce the difficulty, expense, effort, and time burden for businesses in migrating from third-party data to first-party data.
Shoppable’s eCommerce API leverages Universal Checkout’s proven and patented technology, which is 3x more effective. Universal Checkout is a seamless multi-retailer, multi-product interface that is proven to increase conversions, reduce cart abandonment, and drive new sales. Over 400 million SKUs are available through Shoppable’s API, including products from Walmart, Target, and Best Buy. Consented collection of consumer demographics and shopping behavior through commerce enables more effective targeting and personalization while protecting privacy.
LJ Northington, founder and CEO of personal fashion innovator Aesthetic, was an early adopter and said, “Shoppable’s Universal Checkout increases conversions for brands, improves the customer journey, and helps consumers buy products online. It aligns with Aesthetic’s goal of revolutionizing the way people shop.”
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Said Heather Udo, Founder and CEO of Shoppable®. Marketers can also track closed-loop campaign data, easily recognize the most profitable segments, and build lookalike audiences for future marketing campaigns. It’s a competitive advantage. ”
Matthew Snyder, CEO of ResponsiveAds, an ad tech leader known for beautiful display formats, added: With the new Shoppable® Checkout API™, clients can extend their services to allow consumers to buy into an ad and close the loop within a single ad session. In addition to the universal Fully-Fluid™ format across display, app, CTV, and DOOH, the Shoppable® Checkout API™ enables a complete attribution process. The API extends your unique analytics to comprehensively include all stages from impression, click, add to cart, to checkout events. This creates a retail media experience that is optimized for consumers. ”
Shoppable API’s multi-retailer/multi-product innovations boost conversion rates by 25% (compared to traditional e-commerce) and up to 700% compared to affiliate link-off solutions, significantly increasing sales It has been shown that .