Airship, a leader in mobile-first customer experience solutions, has broadened its partnership with Google Cloud by integrating Google’s Vertex AI platform into Airship Journeys AI. This integration enables marketers to accelerate customer journey creation across web, mobile, and digital channels. Here’s a closer look at how this collaboration is transforming the landscape for customer engagement, with key features and benefits highlighted.
The Power of Airship Journeys AI and Vertex AI Integration
The Airship Experience Platform (AXP) is widely known for supporting marketers in creating unified, cross-channel experiences that go beyond simple messaging. By incorporating Google Cloud’s Vertex AI, Airship Journeys AI allows marketers to generate entire customer journeys and cross-channel messages, directly informed by data and designed to engage customers effectively.
Key Features:
- AI-Generated Customer Journeys: Leveraging AI technology, marketers can create customer journeys based on goals and prompts, generating journey maps and content in seconds.
- No-Code Web and App Experiences: The integration of Vertex AI with Airship Journeys AI means that marketers can deploy and refine customer engagement strategies without requiring extensive technical skills.
- Streamlined Content Creation: With Airship’s no-code Experience Editor, businesses can visually adapt AI-generated content, roll out variations, and optimize journeys through experimentation.
Simplifying the Content Bottleneck for Marketers
With the increase in digital channels, maintaining a cohesive, engaging customer experience has become essential. Airship Journeys AI addresses this by streamlining the content creation process, enabling marketers to deliver experiences that resonate with users across all touchpoints.
- Natural Language Inputs for Ease of Use: Marketers can initiate journeys using natural language prompts, allowing them to skip complex processes and focus on creativity and strategy.
- Automated Cross-Channel Messaging: By using the Vertex AI platform, Airship provides a one-click journey creation that includes pre-built, cross-channel messages, saving marketers time and resources.
- Flexible Content Customization: Using the no-code Experience Editor, teams can fine-tune AI suggestions, test variations, and run experiments to optimize engagement and conversion rates.
Vertex AI Integration: Elevating Customer Engagement and Data Personalization
The collaboration between Airship and Google Cloud is designed to give marketers more granular control over customer engagement, as well as insights into customer preferences and behaviors. By utilizing Google’s advanced AI infrastructure, Airship enables brands to:
- Personalize Customer Journeys: With real-time data inputs, businesses can adapt messaging and journey flow based on customer interactions, ensuring each touchpoint is relevant and engaging.
- Drive Zero-Party Data Collection: The system captures essential user data that provides insights into customer interests and preferences, enhancing personalization efforts.
Example from Airship Journeys in Action: Vinyl Group’s Chief Product Officer, Jessy Trengove, highlights how Airship Journeys AI has redefined customer engagement across various business areas, from e-commerce to content creation, enhancing overall user satisfaction.
Showcasing Airship’s Advanced Customer Journey Solutions
Airship’s recent announcement will be highlighted at Google Cloud’s upcoming Data to AI Executive Summits, with demonstrations in Portland on October 30 and Seattle on November 21. This collaboration further showcases Airship’s commitment to innovation in customer experience, demonstrating how real-time data insights and automated journeys can unlock significant value.
Marketers attending these events will have the opportunity to explore how to integrate AI into their engagement strategies and understand how to turn customer data into actionable insights for improved customer experiences.
Advantages of the Airship-Google Cloud Collaboration for Businesses
For brands that rely on customer data to drive engagement, the Airship-Google Cloud collaboration provides substantial benefits, including:
- Real-Time Data Streaming: Using Google Cloud Storage, Airship facilitates real-time streaming of AXP events, which can be further analyzed in Google BigQuery for in-depth insights.
- Unified Customer Experience: Airship provides an integrated experience that combines campaign management, journey orchestration, no-code interface capabilities, and Google Cloud’s infrastructure for seamless scaling.
- Enhanced Personalization and Predictive Insights: By integrating Airship’s real-time data with Google Cloud’s AI models, brands gain insights into customer preferences, enabling more targeted engagement.
This collaboration allows brands to seamlessly gather and act on valuable customer data, improving both engagement and brand loyalty.
Expanding the Airship Experience Platform (AXP) Through Google Cloud Marketplace
To further streamline access and integration for brands, Airship has made AXP available on Google Cloud Marketplace. This expansion offers businesses:
- Simplified Procurement and Integration: Organizations can now access Airship’s solutions directly from the Google Cloud Marketplace, benefiting from a unified billing system and enhanced integration.
- Scalability and Performance: Built on Google Cloud’s high-performance infrastructure, AXP supports businesses in creating dynamic customer experiences that reach users globally with minimal latency.
With its availability on the Marketplace, Airship provides a straightforward path for brands to deploy and scale their customer experience strategies, supported by Google Cloud’s robust infrastructure.
Looking Ahead: Transforming Customer Engagement Through AI
Airship’s continuous innovation in mobile-first customer engagement underscores the growing need for adaptable, personalized customer experiences. Through its collaboration with Google Cloud, Airship is advancing customer engagement across multiple channels, meeting the needs of a digital-first audience.
Brandon O’Halloran, Airship’s Regional Vice President of Partnerships, sums it up: “By deepening our relationship with Google Cloud, we’re making it easier than ever for organizations to deploy, manage, and optimize customer experiences. This collaboration empowers brands to leverage data to its fullest potential, fostering long-term customer relationships.”
Conclusion
The enhanced partnership between Airship and Google Cloud is an exciting development for marketers and brands aiming to streamline and improve their customer engagement strategies. By integrating Google Cloud’s Vertex AI with Airship Journeys AI, Airship provides an intelligent, no-code solution that automates and optimizes the customer journey process across channels. For businesses looking to drive conversions, loyalty, and personalized experiences, Airship’s AI-powered platform is paving the way to a more effective customer engagement future.