Author: Urmila Bharati

Acxiom®, a global leader in customer intelligence and marketing enablement, has released its highly anticipated annual customer experience (CX) trends report, “A Human-Centric Approach to Customer Experience.” The report highlights key trends shaping the future of CX, emphasizing the importance of blending emerging technologies with a human-centric approach to foster meaningful connections and sustainable brand growth. The Human-Centric Revolution in CX “AI, automation, and other emerging technologies are transforming marketing, but tech alone cannot deliver the deep, personalized experiences customers seek,” said Tate Olinghouse, Chief Client Officer at Acxiom. “Our findings emphasize that technology should complement—not replace—the human touch required…

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Optimizely, a leader in digital experience platforms (DXP), has unveiled a suite of cutting-edge AI agents designed to revolutionize marketing operations. From content generation to campaign management, these AI-driven tools promise to elevate creativity, productivity, and efficiency for marketing professionals. Announced at Opticon San Antonio, these advancements position Optimizely as a trailblazer in integrating AI seamlessly into marketing workflows. A New Era of AI-Driven Marketing The newly launched AI agents are accessible through Opal, Optimizely’s embedded AI assistant within the Optimizely One platform. Designed for diverse marketing scenarios, these agents leverage Google’s Gemini models, a state-of-the-art large language model (LLM),…

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Rezolve AI (NASDAQ: RZLV), a pioneer in AI-driven commerce technology, has partnered with Google to revolutionize retail and consumer commerce. This strategic alliance harnesses advanced artificial intelligence (AI) and Google’s robust cloud infrastructure to deliver next-generation eCommerce solutions. Central to this collaboration is the integration of Rezolve AI’s Brain Suite with Google Cloud, offering retailers tools to enhance digital commerce experiences, reduce cart abandonment, and maximize customer lifetime value. A Milestone Collaboration in AI-Driven Commerce The partnership between Rezolve AI and Google is expected to redefine the retail landscape. Google Cloud will resell Rezolve AI’s Brain Suite globally, positioning it…

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RainFocus™, a leader in next-generation event marketing platforms, has officially launched RainFocus INSIGHT 2025, its premier annual event for professionals in event planning, marketing, and engagement. The hybrid conference spans multiple dates, beginning today with INSIGHT Premiere, a virtual kickoff session that sets the tone for months of learning, networking, and thought leadership, all themed around “Elevating Relationships.” The series includes virtual events and an in-person main conference from February 18–20, 2025, at the Hyatt Regency in Salt Lake City and online. Here’s a breakdown of what attendees can look forward to, including event highlights, key dates, and the main…

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In an exciting development for small and medium-sized enterprises (SMEs), Experlogix Digital Commerce and Boyum IT have announced a strategic partnership aimed at transforming digital commerce solutions. Experlogix, a leader in digital commerce, Configure-Price-Quote (CPQ), and document automation platforms, has partnered with Boyum IT, a globally recognized software company that empowers SMEs. Together, they plan to deliver innovative digital commerce solutions that seamlessly integrate with SAP Business One and Microsoft Dynamics 365. This partnership marks a significant milestone, promising enhanced integration, innovative features, expanded support, and global scalability for customers worldwide. A Strategic Partnership to Streamline Digital Commerce Experlogix Digital…

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In a move to reshape the landscape of cloud collaboration for creative professionals, LucidLink has announced the launch of its next-generation product. This release introduces enhanced features across desktop, browser, and mobile, enabling creative teams to access data instantly and securely from anywhere. LucidLink’s innovative platform is designed to meet the needs of all users, from solo freelancers to global enterprises, fostering a new era of real-time collaboration. A Seamless, Collaboration-First Experience The newly enhanced LucidLink offers a streamlined, user-friendly interface that unifies the creative journey across all platforms. With flexible pricing and a scalable infrastructure, LucidLink ensures that teams…

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ECI Software Solutions, a global leader in cloud-based business management software, recently announced the acquisition of Avid Ratings, a renowned customer experience solutions provider for the homebuilding industry. Based in Madison, Wisconsin, Avid Ratings delivers advanced analytics and AI-driven tools that empower homebuilders to enhance customer satisfaction. This strategic acquisition strengthens ECI’s suite of industry-specific solutions, particularly by integrating tools that manage and analyze the homebuyer journey, from initial engagement through post-move-in services. In this post, we’ll explore the significance of this acquisition, ECI’s commitment to AI and innovation, and how these new tools will enhance customer experience and operational…

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Appier, a leading software-as-a-service (SaaS) company specializing in artificial intelligence (AI) solutions, has officially joined the ranks of Apple Search Ads Partners. With this new partnership, Appier is bringing its cutting-edge AI and generative AI (GenAI) capabilities to the forefront of app marketing, offering brands an innovative approach to optimize their app campaigns and drive better results. By leveraging Appier’s AIXPERT campaign automation solution, brands can now streamline their marketing strategies, generate high-potential keywords, and significantly improve their return on investment (ROI). What Does the Apple Search Ads Partnership Mean for Appier? Appier’s inclusion as an Apple Search Ads Partner…

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TeleVox, a leading provider of omnichannel patient relationship management platforms, has announced a strategic collaboration with Premier, Inc., marking a significant milestone in healthcare innovation. This new partnership allows Premier’s members to access exclusive pricing and terms for TeleVox’s AI-powered chatbot solutions, including SMART Web, SMART Voice, and SMART SMS, all powered by Iris – a cutting-edge conversational AI platform designed specifically for healthcare settings. What This Agreement Means for Premier Members The newly established agreement provides Premier members, which include a vast network of hospitals and healthcare providers across the U.S., with the opportunity to leverage TeleVox’s AI chatbot…

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RDSolutions, formerly known as RetailData, has recently launched a comprehensive rebrand. This transformation underscores the company’s dedication to helping manufacturers and retailers achieve brand excellence through optimized customer touchpoints across the shopper journey. The rebrand introduces a refreshed visual identity, a new website, and an enhanced suite of services focused on elevating customer experiences and improving retail operations. The Rebrand: Reflecting a Vision for Retail Excellence RDSolutions’ rebrand is more than a simple visual update; it’s a holistic shift aimed at streamlining retail processes and empowering brands to deliver on their promises at every stage of the customer journey. “Our…

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